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Serensoft and Enrollment Management

Serensoft begins most client relationships by talking about business processes at the departmental or institutional level.

No two Departments have exactly the same needs with regard to administrative workflow. Serensoft works directly with your Dean of Admissions and your Registrar — including their respective teams (usually through the IT Department) — to create unique and individualized Administrative Computing Solutions, tailored to how you use information. We frequently do this by leveraging the technology that you already have at the institution.


Serensoft begins by holding a meeting with the entire Enrollment Management Team — Admissions and Registrar. In this first meeting, we usually spend relatively little time speaking about the Administrative System itself. Rather, we listen for information about Admissions processes and data. Initially it is more important to learn about how the Institution, and particularly Admissions, uses information to conduct their business.

We eventually address the Administrative System, when the time is right. Talking about the system without first learning how you use data is like talking about a steak sandwich without first determining if someone is hungry, thirsty or tired... or a vegetarian!

Strategic Indicators for Admissions & Enrollment

There are numerous strategic indicators that help an institution determine the effectiveness of Admissions and recruitment — and help focus where to put recruitment efforts in the future. Some are:

  • % of freshman applicants accepted
  • % of accepted freshmen who matriculate
  • % of transfer students accepted
  • % of transfer students who matriculate
  • FTE Enrollment by gender
  • FTE Enrollment by racial/ethnic status
  • FTE Enrollment by US vs. other nationality
  • FTE Enrollment by state
  • FTE Enrollment by denomination (for theological seminaries)

    Many of these Strategic Indicators are taken from the book "Strategic Indicators for Higher Education 1996" by Barbara E. Taylor and William F. Massey - Published by Peterson's, Princeton, NJ

There are hundreds of indicators that will have varying degrees of importance to different institutions. Through ProvidenceSM, Serensoft will help you to not only identify them, but also extract the information in formats that reveal the patterns crucial to informed decision-making.

How Reliable and Complete is your Data?

In order to answer questions like these, Enrollment must first be tracking the data elements that make up these strategic indicators. Is all information from all departments at the institution finding its way into the system? In many cases there are isolated "islands of information" located around the institution sitting on desktop databases or in Excel spreadsheets — information that is NOT finding its way into the system! This could be information on people connected to the institution, prospective or current students, that Enrollment doesn't know about. Is this really optimizing the use of the IT investment?

Serensoft can help you determine if "islands of information" exist at your institution — and help you design a cost-effective path to making your data reliable and complete, enterprise-wide.

How Easily can you Extract Data When and Where you need it?

So, your data is complete and reliable. It's all in there. You can look up information as you need it.

Meaningful information — information that allows you to look at relationships between multiple pieces of data, such as the strategic indicators above — is much more complex and usually falls on the shoulders of a person in your institution who understands SQL (Structured Query Language), or another method of data extraction.

Without an intuitive and powerful ad-hoc reporting solution effectively deployed across all offices and campuses of your institution, you will not be optimizing access to the information that will help you run the institution most effectively.

The reporting solutions Serensoft provides will enable Enrollment to quickly and easily track gender or ethnic enrollment patterns, handle Federal reporting needs, and more — ultimately enabling Enrollment Management to maximize the investment the institution has made in its Administrative System.

Why Serensoft?

Technology — Administrative Systems, Web, BI Reporting Tools — these are all just tools to help your Admissions office achieve its enrollment goals, and help your Registrar track students, courses and grades. Serensoft will help your institution to apply these tools to best serve its purposes, and reach its institutional objectives frequently with technology that you already have.